de*fused Ads are a series of pieces which use commercial messages as their sole source material, transforming them into meaningless things of beauty.

Defused Ad number One
2:00 streaming quicktime

A 2 minute abstract audio-visual piece, de*fused Ad #1 is a luminous, ambient electronic landscape.

The technique involves "averaging" the texture, color and tone of the original material into luminous drifting masses. The original fast-cut promotional message is transformed into a slow-time mode. No edits were made, the processing simply acting as a lens to distort time and space.

Defused Ad number Two
3:00 streaming quicktime

Defused Ad number Two is made from a TV ad for an indy 500 style racetrack. The hard-hitting voiceover is now a drifting chitter, and the screaming racecars are now soft colored blurs.


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< Jeremiah Moore      northstationMusic >